Relevant and Compelling Content
The challenge with marketing a B2B SaaS product is the subject matter can be very dry. When your audience is interested in connecting with your product on an emotional level, like we found BalancedComp clients do, we worked diligently to offer warm, welcoming, open communication.
Below are a few examples where I was exceptionally proud of the result.
We found that most of our clients felt under appreciated. With this brief video (shot on an iPhone 6 and edited with iMovie), we wanted to make our clients feel appreciated on a random holiday. This post received more than 300% increased engagement from our mailing list. Read the post
Capitalizing on the meme of the moment, we wrote about the infamous “dress” and how perspective changes the way we see things. This novel take produced 157% more clicks than an average email. Read the post
When I joined, the balancedComp brand had a tone and voice, but didn’t write content that was in harmony. Based on the success of the High Five Day post, I wrote to reinforce the self-care message, and made a post with downloadable resources to take one lunch break off. Read the post